the platform
The most intuitive, simple and trusted approach to build confidence in your marketing mix—before changing a single dollar of spend.
Marketers deserve confidence that their decisions are driving profitability.
Spend Optimization
Uncover under-performing campaigns so you can quickly shift ad spend based on your simulation results and maintain your overall budget
Credit Triangulation
We use probabilistic and windowless measurement that leverages time-series data from your ecommerce platform and marketing channels to get to the heart of what moved the needle.
Machine-Led Measurement
Facebook underreporting? Google overreporting? Using our proprietary machine learning, get the answers you deserve into who is taking credit for conversions, and why.
Simulate Outcomes
Using your brand’s historical data, forecast the revenue and ROAS of your campaigns at any adjusted spend amount, before you actually change anything.
Top of Funnel Explained
Marketers can quantify and benchmark the impact of cross-channel awareness on organic search, direct traffic, and other campaigns via “Halo-effects.”
Painless Onboarding
Connect all of your channels in just 10 minutes with our easy, one-time onboarding. You’ll get actionable insights 48 hours later.
Integrations
The secret to probabilistic measurement lies in the integrations that feed our models on a daily basis. In a few clicks, create a daily feed of your most important data into your own dedicated data warehouse.
Your data onboarded in minutes. Get insights in days, not weeks.
Time is money and our platform saves you both.